Friday, July 4, 2014

The Return of Sharkleberry Fin Kool-Aid!

They say more Kool-Aid is sold around the week of July 4th than any other time of year. Make no mistake about it, Kool-Aid understands that they are a summertime drink, though and through.

Kool-Aid also understands nostalgia. They get it. Thrive on it. And dare I say need a certain dosage of nostalgia in order to survive. We all know that Kool-Aid is the king of summer beverages and everyone makes a pitcher or two of the stuff at some point during the season.

But in order to really sustain itself all summer long even the king must dive into his proverbial bag of tricks and pull out a few aces, just to make sure everyone is paying attention.

No doubt pulling from the success of Scary Blackberry Ghoul-Aid's recent resurrection comes another brand of formally discontinued Kool-Aid.

Sharkleberry Fin
Click for Larger Image!
SHARKLEBERRY FIN has made a glorious comeback to the world of retail!

Before we continue, a brief history lesson. I love Kool-Aid history lessons! The original incarnation of Sharkleberry debuted in 1989, proving once again that everything great came out in the late 80's and early 90's.

As the name implies, Sharkleberry was released during that brief period of time when the Kool-Aid Man was in the middle of a branding crisis and was expected to share real-estate space with other colorful mascots. In this case, motherfucker was riding a shark.

And it was as awesome as it sounds.

As is the case with most of the stranger Kool-Aid concoctions, the original Sharkleberry lasted just long enough to leave an impression but not long enough to really ingrain itself as a franchise staple.

When the eventual trend of sticking the Kool-Aid Man with other colorful characters died off so to went with it Sharkleberry Fin. Pinpointing an exact date that it went offline is like next to impossible, as nobody exactly seems to keep working records of stuff like this. But if I say "roughly 1995" then it has to be true. You can cite me on Wikipidia for that one.

Sharkleberry is back and better than ever. Featuring an updated and redesigned package with flashier artwork and a much more vibrant shade of pink and ocean blue...

... oh to hell with it. The only reason anybody ever gave a shit about Sharkleberry Fin is because of that cartoon shark. And the idea of the Kool-Aid Man riding around on him in his free time.

The new package hits all the right notes, while doing just enough of an update to make it appealing towards today's generation of snot nosed little shits.

Sharkleberry Fin
Click for Larger Image!
Perhaps most importantly is how Sharkleberry Fin tastes. The package promises a hodgepodge of orange, strawberry, and banana flavors. In actuality it delivers on two of the three, with orange being the most up front of the bunch with just enough strawberry to tease your taste-buds.

The banana might be buried someplace towards the back of the flavor department but its not prominent enough to really write home about.

All in all I am more than a little meh on Sharkleberry Fin's taste. It's good enough for me to finish off the pitcher that I've already made but I'll be hard pressed to ever use the other eight packages that I currently own.

Don't get me wrong, I am glad it is here and super excited to see strange flavors of Kool-Aid currently for sale on store shelves. These long summer months need more items like this that are unmistakeably dedicated to this specific moment in time.

I am just not as in love with Sharkleberry Fin's taste as I am with the idea of Sharkleberry Fin existing in the first place!

And since today is July 4th here is a photo of Captain America punching Hitler. Enjoy fireworks and don't shoot your eye out.

'Merica 2014!

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