Wednesday, November 14, 2012

Coca-Cola's 2012 Christmas Mistake


We must have been naughty this year. Coca-Cola has release its holiday can design for 2012 and they are basically the exact same thing as last year. Hmph. I'm pissed and ready to put my Halloween decorations back up in protest of Coke's most recent holiday disaster.

Coke Holiday Can
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A bit of back story is in place. Every year Coke release a different holiday themed can, most of the time they feature Santa Claus but on occasion the Coca-Cola polar bear will make an appearance.

For 2011 Coke went crazy and released a pure white can to go along with a new 'Save the Polar Bear' marketing campaign. Needless to say people flipped the fuck out over Coke in a white can. Some got confused, thinking that it was Diet Coke only to realize that it was regular Coca-Cola ... presumably minutes before going into a diabetic frenzy. Others went so far as to claim that the new white cans altered the taste of Coca-Cola. Because hey, if you are going to have a crazy Coca-Cola related conspiracy you might as well go all out with it.

After about a month of this nonsense, the white cans got pulled and an alternative red and silver color scheme was introduced and all was right in the universe.

I assumed that for 2012 Coke would want to distance itself as far from the white 2011 cans as possible. That they would return with a classic red can with Santa Claus on the side and 'Holiday 2012' in big bold yellow text on the other.

Nope. They just re-released the alternative red polar bear cans from 2011. It's official. The Coca Cola corporation has ruined Christmas. If they wanted to continue on with saving polar bears, I would happily accept that. But at least give us soda collectors a new Santa Claus can to ogle at.

I am at a complete loss for why they would simply re-release a variation of a soda can that basically nobody liked. It's not even that good of a design. The white can was interesting because holy shit, its traditional Coke in an all white can. The red design was simply invented because people are stupid. It was a stop-gap solution that fixed last seasons slight misstep. Not something worthy a re-issue.

Coke Holiday Can
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The main problem that I have is largely the same as last year. It just doesn't feel like a true holiday can. No Santa. No mention of the holidays. Just stupid looking polar bears with dumb expressions.

It was one of those things that I could sort of look past in 2011 with the all white cans but a year later, with the exact same design save for a color swap... it just strikes me as lazy. I can think of no valid reason why they should re-visit last years design and have my fingers crossed that hopefully we will see a return to the classic Coca Cola Christmas cans in 2013.

3 comments:

  1. As a holiday can collector for the past several years, I couldn't agree more. Huge mistake.

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  2. U seen the ones for this year? No Santa again.

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    Replies
    1. Just picked up a 12-pack of them at the store today. It bums me out that its not Santa (again!) but at least the bears on this years can are more of a return to the traditional Coca Cola bears instead of the generic looking ones they've been using.

      I'll be posting a full review of the new cans here very shortly so be sure to check back soon! Happy Holidays. =)

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