Every holiday season the fine folks at Coke release a new limited edition Coca Cola can. It is never anything major, but they are fun to collect. Some years it features Santa Clause other times its Polar Bears. This year Coke decided to do the Polar Bear thing and even went so far as to team up with the World Wildlife Fund to help spread the word about protecting these animals.
|Click for Larger Image!|
Unfortunately, I wasn't even aware that these were the true holiday cans. I thought they were some sort of side promotion that Coke was doing on top of the normal holiday stuff. My main concern is the complete lack of text that says "Holiday 2011" on them. From a collection standpoint that is kind of a big deal. When you have an entire shelf full of holiday cans, having one that lacks the date makes it stand out and not in a good way. It would have been very easy to fit this text under the main logo and it wouldn't have ruined the overall design. Its sort of confusing as to why Coke decided to omit it this season.
And then there is the weird "controversy" that is surrounding this years can. For as well designed and awesome looking as it is, Coke made a mistake. They forgot just how stupid the general public can be. Everyone is used to regular Coca Cola being sold in red cans and Diet Coke being sold in silver cans. Apparently enough people picked up these white cans and thought they were getting Diet Coke. To the point that people complained to the company and managed to get these pulled from the shelves.
Seriously. For like point five seconds I thought these could have been Diet Coke cans. That is until I picked one up and, you know, read the label. But since reading things is not one of my countries strong points, Coke caved in and cut the shelf life on these short and is releasing a re-designed can with flipped colors. You can still find the white cans in stores and don't go buying them thinking you'll make a fortune selling them on e-bay. You will not. They are still selling the millions upon millions that have already been shipped. Its just the red ones are going to slowly take their place.
Overall, I like the can. Its well designed, if not a slightly lacking. It has a strange story attached to it and will probably be the last time we ever see Coke make this drastic of a departure from the classic red and white Coke color scheme. Its not quite the holiday can I had in mind for 2011, but I am thankful for the one we got anyway!