Wednesday, December 14, 2011

2011 Coca Cola Holiday Can!

Out of the many things that I collect soda cans are probably my favorite. I have everything from Star Wars to old WCW Surge cans. Old cans. New cans. Ones that tie into various promotions and others of ill conceived flavors that were destined to fail. However the ones that I enjoy collecting the most are the Coca Cola Holiday cans.

Every holiday season the fine folks at Coke release a new limited edition Coca Cola can. It is never anything major, but they are fun to collect. Some years it features Santa Clause other times its Polar Bears. This year Coke decided to do the Polar Bear thing and even went so far as to team up with the World Wildlife Fund to help spread the word about protecting these animals.

Click for Larger Image!
Taking a quick look at this years cans I can say that I both love and hate them at the same time. I absolutely adore just how out there this design is. The entire color scheme has been flipped around. The pieces that should be red on a standard coke can are now white while the formally white "Coca Cola" text is now red. The actual bears are a sort of reflective silver. It is a very eye popping can and one that stands out from anything else that Coke has done in the past.

Unfortunately, I wasn't even aware that these were the true holiday cans. I thought they were some sort of side promotion that Coke was doing on top of the normal holiday stuff. My main concern is the complete lack of text that says "Holiday 2011" on them. From a collection standpoint that is kind of a big deal. When you have an entire shelf full of holiday cans, having one that lacks the date makes it stand out and not in a good way. It would have been very easy to fit this text under the main logo and it wouldn't have ruined the overall design. Its sort of confusing as to why Coke decided to omit it this season.

And then there is the weird "controversy" that is surrounding this years can. For as well designed and awesome looking as it is, Coke made a mistake. They forgot just how stupid the general public can be. Everyone is used to regular Coca Cola being sold in red cans and Diet Coke being sold in silver cans. Apparently enough people picked up these white cans and thought they were getting Diet Coke. To the point that people complained to the company and managed to get these pulled from the shelves.

Seriously. For like point five seconds I thought these could have been Diet Coke cans. That is until I picked one up and, you know, read the label. But since reading things is not one of my countries strong points, Coke caved in and cut the shelf life on these short and is releasing a re-designed can with flipped colors. You can still find the white cans in stores and don't go buying them thinking you'll make a fortune selling them on e-bay. You will not. They are still selling the millions upon millions that have already been shipped. Its just the red ones are going to slowly take their place.

Overall, I like the can. Its well designed, if not a slightly lacking. It has a strange story attached to it and will probably be the last time we ever see Coke make this drastic of a departure from the classic red and white Coke color scheme. Its not quite the holiday can I had in mind for 2011, but I am thankful for the one we got anyway!

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