Mountain Dew Pitch Black part of this current retro trend.
I loved the old glass soda bottles and they will always hold a special place with the rest of my childhood memories. So naturally they were slowly fazed out over the years until they all together vanished from store shelves. Astute readers out there may be able to find the mini-glass bottles that Coca Cola sells (in mostly overseas markets) but those are really quite tough to come by around here. Therefore I really do not feel like they count. The retro 7up Glass Bottles on the other hand, these totally count. So let's take a look at another awesome new product for Summer 2011!
Pitch Black and seventeen hundred other flavors of Mountain Dew. Sometimes its nice to look a little different and I give 7Up all the credit in the world for creating a splendid package design that I plan on keeping for years to come. With that said Retro 7Up isn't without a couple minor flaws.
For starters the size of the new bottles are off. As you can see in the photo Retro 7Up is slightly smaller than its old school counterpart. I am sure there is a perfectly rational explanation for this so I am not really going to count that against Retro 7Up but I would have been willing to pay twice as much for six full sized glass bottles. Another finer point that a lot of people might miss about Retro 7Up is that everything on them... from the large 7Up logo on the front, to the nutritional information on the back, all the way up to the smaller 7Up logo on the neck of the bottle are actually stickers. Simple stickers stuck on a generic green bottle. This is kind of a big deal to those of us on the collectors market. The old school bottles actually had all this information either etched or painted onto them.When you set the two side by side Retro 7Up feels much cheaper than the original glass bottles. Those stickers also pose another problem as condensation can cause them to peel right off. Just the simple act of keeping a bottle in the refrigerator will in all likelihood cause the label to bubble and distort if one is not careful.
However none of this really matters because unlike certain other Limited Edition novelties, in which the word "limited" is used with a wink and a nod from the company knowing as well as you do its going to be sold in stores for the next year and a half... I simply cannot see Retro 7Up lasting for more than a couple months. At best. I have only been able to find it in one location and that was a grocery store. Even there Retro 7Up required its own special rack, due to the odd size and shape of the package. Then it wasn't even in the same isle as all the other flavors of soda, it was sort of off to the side in its own little world. To make matters worse, the entire display only had about four of them on it. Thus making me feel like one of the lucky few to snag one in the town that I live in!
Regardless, I think everyone should try there best to get out there and find some Retro 7Up. Even if you do not consider yourself part of the collectors market. If you are so inclined you can even opt out of the glass bottle package and go for the standard issue twelve pack of cans. These come in nifty little white zebra striped or the equally cool checkerboard design. These cans are very cool in there own right and probably deserve there own respective entry here on the website. In the end I find it simply amazing just how much forethought 7Up has put into this promotion. 7Up isn't a product that has really changed a whole lot over they years, other than then obvious industry switches (from glass to plastic bottles) and a couple short lived mascots, the taste has remained largely the same. I do not feel a highly nostalgic connection to 7Up yet I have just spent a couple thousand words proclaiming my love for their new glass bottles. That goes a long way in showing that a properly thought out promotion like Retro 7Up will win every single time! So thank you 7Up for creating these awesome retro glass bottles for Summer 2011!